Site Map (Alphabetical)

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• About Autoresponders
  Autoresponders are a critical part of any successful online sales operation. The Guru taught me that success in this business is totally determined by the quality of your follow up messages. About 98% of all the visitors that you get to your website will not buy anything from you until they are sent about seven messages. Incredible but true and this explains why so many new Internet Marketers burn their cash on “pay per click” and never return to the business. These sums up the steps you need to take in setting up an Auto Responder. The Guru made me write this down before leaving that night and then he made me say it really slowly to myself. “The most important thing any Internet Marketer can do is to get an Auto Responder”
  
  
• Batching Your Tasks Online
  How to plan and build an online business by batching your tasks. Auto-responders 1. Check your lists for growth 2. Take note of any opt-outs and re-read your messages to any list that is getting an inordinate number of people opting out. Then adjust the messages accordingly. 3. Write any new broadcast messages that you need to send list out to your lists. Article Directories 1. Check out stats in the big Three 2. Take snag-it screen shots once a week of your reader stats. I will explain what snag-it is shortly as it is an incredible tool.
  
  
• Blogs
  Our Blogg Sites
  
  
• Bonuses
  Bonus downloads including free internet tv Six week Free Internet Marketing Course Free ebboks guruswipe Glenn Joyner
  
  
• Building Your Own Websites
  We cover how to build your own websites with particular recommendations like XSitePro and hyper VRE. If you are like me and you don’t have a Computer Science degree and you don’t read code or understand HTML completely then this piece of software will become your favorite thing on line. When Guru J showed me some software called XSitePro to build websites with, I would never have imagined that within four hours of purchasing this product, I had built my own website. That truly looked like it had cost $20,000.00 to build. If you can copy and paste and type with one finger, then this piece of software can show you how to build websites that are simple or extremely advanced.
  
  
• Cost Per Action
  We talk about making money using C.P.A or cost per action. We list a few stratigies that we use on our websites. cost per action commission junction 1. Fills in a form and supplies a lead to the advertiser or; 2. Buys something from the people running the advertising campaign on the site. At first explanation, it doesn’t sound too great but it can be very, very lucrative. The Guru explained it this way. Rather than getting cents per click, you earn dollars per action and sometimes this means hundreds of dollars. CPA is generally for more experienced web masters but if you follow the Guru’s tips, why not get in to the game early? Commission Junction is our CPA supplier of choice.
  
  
• Create Great Sales letters
  This is how we believe you should structure a great sales letter. Firstly, I should briefly touch on the crappy content so that the guru’s v comments make sense. What I sent the Guru was a brief introduction and fifteen old sales letters that I had found in public domain works. They were very good sales letters but as the guru bluntly pointed out i they were and I will quote, "too old to be relevant Paul". He then doesn't hold back and tells me to do my research and then to re-submit my work. Below is my re-submitted work. In this lesson I am going to cover the following subjects. 1. How to get inside your prospect's brain; 2. the crucial elements of your letter;
  
  
• Discovering and Researching Niches for Profits
  How to find a niche online and then profit from it If you are serious about your career as an Internet marketer or just want to make an extra income stream to help with the bills you need to know where to find accurate information about the niche you have chosen to work with. Whether you are building a website about a particular niche or writing a blog with affiliate links to promote someone else's products or services you need a constant stream of updated information about your subject. My business plan includes writing e books, selling information products, selling consumer products, building Ad sense websites for Ad sense revenue and building websites for commercial applications. So the quality of my research is largely determined by the quality of the information that I can attain. About six months ago I stumbled upon a company that has its roots grounded in agency advertising but has become one of the biggest producers and publishers of video content on line.
  
  
• Domain Names
  How do you pick a domain name for you new website? The Guru had over 600 registered domain names when we first covered this area in our lessons, but I believe the number of registered.com names he now has, is approaching 1000. So the lesson that I was about to get was coming from the voice of experience. Guru J sometimes wakes in the middle of the night and gets on line to register a domain name that has entered his mind.
  
  
• Forums for Internet Marketing
  Forums for Internet Marketing and how to post on them for profits. Don’t get me wrong, from the quote above. You might think me a little cynical about on line forums and in the beginning, I was. I found that many on line forums were full of spammers and charlatans who were using crappy lines to promote crappy products. But then I found a few terrific Internet Marketing forums like: -
  
  
• Guruswipe ebook overview
  Overview that explains the ebook Guruswipe.
  
  
• Guruswipe Introduction
  The introduction of Guruswipe and the beginning of an online journey.
  
  
• Guruswipe legal statement
  Legal statement by Paul Ritchie Advertising about the ebook Guruswipe
  
  
• Guruswipe Privacy Policy
  Privacy Policy for the ebook Guruswipe written for Paul Ritchie Advertising and Paul Ritchie Ingersole
  
  
• guruswipe.excel.plan your business
  We use excel to keep our accounts for our online business. Some of you who have a personal assistant or someone who already does your bookkeeping for an off line business may wish to skip this lesson. But for anyone that would like to learn some simple methodologies for keeping your accounts and records in perfect order in your new business I think you will get quite a lot from this lesson. The Guru was aware that in my day job I have access to a personal assistant but even with that being the case his advice was that I should really brush up my knowledge on excel as it would make my year end tax simple and give me a thorough daily control sheet for each area of my new business. The advice has proven invaluable and at least a couple of times a week I pick up anomalies in areas like -
  
  
• Guruswipe.mindmaps
  We use mindmaps to plan the websites that we build online. When the Guru started talking about mind maps, I really had no idea what he meant. By drawing a theme for your website in the middle of a large page and mapping things like (i) your links (ii) your promotions and (iii) articles etc. you are giving yourself a template for success. Look below at some of Guru J’s own mind maps in draft form to see what I mean. They simply keep you on track with your on line goals. When the Guru showed me his fifty deep piles of A3 drawing books that all contain mind maps I begin to realize what careful planning and project management were really required to become successful on line. I apologize in advance for the image below being a little hard to read but by looking at the diagram you will see how attention to detail must plan a key role in your grand creative vision.
  
  
• Handling Rejection
  How to handle rejection when you are building your online business. 1. A 2% return on a new list is outstanding; 2. 98% of the people that you email will REJECT YOU in the beginning; 3. Some people that you email will reject you and then respond to your offer rudely.
  
  
• Home
  This is the home page for the Guruswipe ebook website. Guruswipe is a FREE instructional guide about getting into business online. Guruswipe gives informative information about the following Internet Marketing related terms. XSitePro hyper VRE make money online google keywords keyword elite software s.e.o sales letters squidoo yahoo mind maps
  
  
• Keywords-Off page tactics
  How to maximize your s.e.o with off page keyword stratigies. . Buy links from link brokers but only buy PR6 or PRJ links as they provide value. 2. Submit articles to good article directories like www.ezinearticles.com They allow you to link your site with keyword links in the resource box at the bottom of your article. 3. Submit your website to directories and have it listed in the appropriate category. 4. Place comments on blogs that are about your subjects but remember to link to the correct page on your website that matches the content. 5. Search for other web masters in your niche and submit your articles to them with incoming links with anchor text. 6. Always put a link in the footer of your emails so users can click on your website link.
  
  
• Keywords-Ranking and selecting them
  How to rank and select keywords to use on your websites. I asked the Guru when I started building my first website, what I needed to do to rank highly with the search engines. His reply was something like “Pauly, go and buy a loaf of whole meal bread and then drink a glass of milk but add some Milo to it first”. Shish – what the? “I am being just a touch sarcastic Paul but seriously don’t ask such a stupid question and expect a straight forward answer. I have been studying S.E.O (search engine optimization) and page rank day and night for four years and the success I have had has come from some bloody detailed data analysis”.
  
  
• Learn to Cull the rubbish
  Learning how to access information but then how to sort the garbage from the quality online is hard. When first on line, I subscribed to everything I possibly could but when I found my G-Mail had 10,000 emails in it, Guru J made me stop the insanity. I now decide if something offers me value and/or insight and it doesn’t, I scroll down and I un subscribe. “If you cradle a mug they will die in your arms”. The following is a list of things the Guru and I subscribe to and get real value from: - In fact when I showed the Guru this section he suggested that I might be stifling your individual freedom and told me to simply leave this section with the advice that you should subscribe to anything that takes your interest but be a hard maker. In other words if the quality is not there un subscribe quickly and do not let rubbish sap your valuable on line time.
  
  
• List Building
  How to build a profitable opt-in list for your online business. Remember that a list is just more then one person opting to receive the information you are sending them. In its most basic form having a list just means knowing a few people who know a little less about a particular subject then you do. When we refer to having "opt-ins" it simply means that the people on your list are ‘opting’ to receive the information you wish to share with them. So how do I start my own list I asked Guru J? "Well Paul I will answer that one by asking you to do something for me. Grab that blank pad and my Mont Blanc sitting next to it. But first let me ask you a question. Paul, if I told you I had $1 million dollars in my top draw here and I offered it to you with no strings attached or I picked up this little one cent piece and told you that I would give it to you and then double it ever day for a month and then you could keep the end amount, which option would you choose?"
  
  
• One Time Offers
  Why you need to understand one time offers as an Internet Marketer. At the end of this lesson I will supply you with the link to a website that a brilliant young entrepreneur has created. The website gives you your very own personalized one time offer and you will be able to make money with it from the time you build your very first website. But back to that a little later… When I was a kid my mother used to receive Readers Digest magazine by subscription
  
  
• Our Other websites
  Other websites that we recommend or own.
  
  
• Plan for a winding road
  How do you plan for the winding road that is the Internet Marketing business? It is'nt easy but it can be done. The fact that you are reading this lesson and that you are through to Lesson 20 shows me that you are serious about being a success on line. You are also ahead of about 97% of your potential competitors. At this point you have probably experienced what I called VD. No not that, at least I hope not that! I am talking about Virtual Depression which is what we all get a touch of, when our plans to make thousands on line each day does not happen immediately
  
  
• Promoting Others online
  How to profit by promoting others work online. As long as you made sure of the following five things: - 1. That the person whose work you were promoting, is who they say they are. 2. The offer was original content. 3. The author or product creator had a good reputation on line. 4. The offer was great value and would not diminish the respect you had built with your own list of subscribers. 5. The originator of the content was willing to co-author or share their work with you so you had some creative control.
  
  
• Resources
  Our top resources for making money online. Guruswipe Mike Filsaime Nikil Parekh James Schramko This page features our A to Z guide on the things we make money promoting online. Wealty Affiliate hyper VRE XSitePro
  
  
• Screen Shot Diaries
  Screenshot technology is improving constantly and smart internet marketers are using it to keep online diaries of their achievments. Guru J has an on line diary of thousands and thousands of saved images. Why you ask? Okay: - 1. When you make an affiliate sale, take a shot and you have proof so that you get payment and as sales grow, you can use this shot for evidence; 2. you can edit with it; 3. visually explain concepts; 4. easily share screen capture shots during Skype conversations to explain your point; 5. capture anything, articles, images, and a web page. Anything that is on your screen;
  
  
• Set up your office as an Internet Marketer
  This section is about the things you need to have in your home office to set up as an Internet Marketer. Setting up your office as an Internet Marketer The resources you will need: (1) Two small white boards - one for works in progress and the other for home/personal; (2) a designated storage area for all your Internet Marketer resources. Ideally a large cupboard for things like cables, DVD’s, spare keyboard, discs and books on Internet Marketing and advertising; (3) one very large white board for brainstorming that can be rubbed off easily: (4) Have a Folder for process maps.
  
  
• Set your computer to watch for trends online
  Watching for emerging trends using your computer Well before my fateful first lesson and my dance with the Guru’s pet whippet’s shit, Guru J use to play with my head a little. You see I started to promote an affiliate program and with my complete lack of knowledge, I was doing some very amateur blogs and posting and even some immature postings on forums. Every time I did, Guru J would say “read your post on xyz Pauly that was a good one…ha”. It was like he had a spy camera on me watching my every move.
  
  
• Submitting Your Website ti increase your ranking
  Making your website appear in Googles search results can make or break a website. Whether you have a little promotional website or you run the web operations for a large professional firm,achieving a good search result with Google is a skill you should learn.
  
  
• Table of Contents
  This page details all the things we are covering in Guruswipe
  
  
• Technical Tips
  Technical tips for internet marketers. shortcuts and tips for success When I was first on line I was very trusting but now I am a little more careful. The first tech tip the Guru shared with me was the concept that I should be using redirect pages for any of the affiliate programs that I was promoting. The little bit of code that the Guru showed me how to write, ensures that dishonest affiliates who try to steal my hard earned commissions will fail almost every time. Tech Tip One The best way to set up a redirect page for your affiliate promotions is to register a fresh domain name.
  
  
• tracking website traffic
  How we recommend to track and analyize your website traffic. This incredible FREE program that Google offers tells me (1) the number of visitors, (2) the unique visitors and (3) page views and so on. I can even see the type of browsers that my visitors are using and make appropriate adjustments by looking at the websites in fire fox if a large amount of visitors are using that browser. Content – will show you the actual pages in your site that a visitor looks at and the keywords a visitors clicked on to enter your site. See below. If you are new online it is inevitable that eventually you will get a domain name and build your own website so having a close look at Google analytics and watching the videos at the analytics site is a worthwhile time investment. As you can see getting this amount of information FREE after paying your $10.00 Google joining fee has to be incredible value.