Lesson 2                                                                              

Setting up your office as an Internet Marketer

The resources you will need:

(1) Two small white boards - one for works in progress and the other for home/personal;

(2) a designated storage area for all your Internet Marketer resources.  Ideally a large cupboard for things like cables, DVD’s, spare keyboard, discs and books on Internet Marketing and advertising;

(3) one very large white board for brainstorming that can be rubbed off easily:

(4) Have a Folder for process maps.

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I will explain a process map and this diagram fully in just a moment but by having a folder and mapping each strategy it keeps your aim straight to complete the macro tasks.

For either (a) your overall game plan or (b) each new website you build or (c) a schedule mind map (yearly, monthly, weekly)

By working your plan from the basis of writing down one central theme or idea it gives you something to return home to if at anytime your thinking becomes cloudy.

The mind map below is an example that shows you can start with any idea and then simply expand to the specific areas that will make the idea work.

Just like a tree has branches naturally enough your on line plan will have branches with sub-headings that will require development.

When I started to build my own websites (Lesson Five) I found using a basic template like the one below invaluable.

When you are new in this business it is so easy to overlook a few of the key steps.

You don’t need to have an on line mind map it can be as simple as using a texture and a large piece of butchers paper or a drawing book.

If mind maps interest you I will expand on this topic and explain more about them in (Lesson Three).

Remember that when you create something on line it is like walking in cement and your footsteps will remain unlike walking on the beach where they will be washed away.

So the point is plan before you create whether you are creating your own websites or doing just about anything on line.

Headings Explained

1. Tools

Can mean things like the keyword software you will use on the product you are creating or a simple list of the things you need to buy at the shop to plot your plan on paper.

2. Traffic Generation

What are you going to use to get some traffic to your website or blog?

3. Competitor analysis

What are the top page ranking websites in the niche doing? Can you model and or improve on their concepts and ideas.

4. Metrics

What are the stats that surround your idea?

5. Profit Statistics

This one sounds elementary but it is easy to get all excited and forget to analyze your profits.

It does get exciting selling affiliate products when you are first on line and by having this section in your mind map you will always be conscious of keeping score.

6. Action Checklist

Just have a list of the things you need to do and keep refining the list as you get through each step of the process.

7. Sales Page Ideas

I keep a fresh A3 size drawing book for each new idea and scribble them down as I think about them.

Then I transfer the workable ideas across to my online mind map.

8. Product Ideas

I do the same thing as in step seven and sometimes even use the same book and just split the pages in half.

9. Daily, weekly, monthly tasks

10. Keyword Research

We cover this later in the book in detail but by having an area to keep notes about your finding on any particular niche will prove particularly profitable down the track.

In any business on line or off, a checklist of what needs to be achieved is crucial and having a simple checklist that you can continually return to is important: -

• Get an international clock.  Obviously, the U.S market place is the dominant one but wherever your customers are, know what time it is there.

• Get a couple of large plastic bins for pens, stationery, A4 folders, and calculators (etc).

• Have a log written or in Excel to monitor what you have in play (i.e.) in box, Auto Responder, Warrior forum, claims pending, reports from Google analytics.  They do begin to add up.  See below – the example of a busy Excel log and you can refer to (lesson 4) for a detailed explanation of how to set up a ledger to monitor your business activity in an excel log.